About
74tharts is a forward-thinking arts organization redefining the traditional art fair model through immersive, international, nomadic selling exhibitions. Collaborating with international and local artists and galleries, 74tharts brings carefully curated pop-up global projects to select cities around the world.
Rejecting the conventional booth setup, 74tharts selects unique spaces that create a fresh, cohesive, visual experience for visitors. Each runs for 2 - 3 weeks enriched by a dynamic program of cultural events including talks, site visits, lectures, and screenings, fully activating the venue and engaging audiences throughout the project’s duration.
Becca Hoffman is a veteran art world professional with a decade of running art galleries and a dozen years of art fair leadership.
Ms. Hoffman was instrumental in rebranding and upgrading the Outsider Art Fair New York and building the Outsider Art Fair Paris from 2012 to 2020. From 2020 to 2023, she developed art fairs and cultural events in Aspen and Palm Springs for Intersect Art and Design.
In 2023, she launched 74tharts, an art business, to explore culture, connectivity, and commerce, with a skilled team and more than 50 years of combined shared experience in the art world. Her vision for 74tharts champions innovation, cultural connectivity, and inclusivity in the contemporary art world.
She lives in New York City and Antibes, France.
