“Believing that the world is a small place and that there is a need for boutique, curated and dynamic art events, 74tharts promises to deliver a unique opportunity for connection, community, and commerce along with education and engagement.

Our goal is to re-think, re-examine, re-engage, and re-invigorate through our art fair in Aspen and our global nomadic pop-ups - connecting creative communities worldwide. It has been thrilling to receive such support even before making this announcement within our three distinct communities. ”

Becca Hoffman, Founder

Events Spanning the Globe

UPCOMING

10 - 25 March, 2025 | The Feast | Singapore

15 June - 10 July, 2025 | La Mer | Marseille

29 July - 2 August, 2025 | Aspen Art Fair | Aspen

PAST

  • Art enthusiasts convened at Simon Miccio Gallery for a panel discussion, “Unveiling the Secrets of Investment in Art and Fine Jewelry” in partnership with Here House and the Fine Art Group.

    Featured speakers: included Anita Heriot and Kate Waterhouse, moderated by Jonathan Heiglier. The event was a deep dive into the world of luxury assets, combining expertise from the realms of art and fine jewelry, investment, and portfolio management.

  • For Women’s History Month, The Aspen Art Fair in collaboration with 74tharts and the Hotel Jerome hosted a pop-up exhibition prominently displayed in the lobby of the Jerome. “Exhibition Highlight: Women of the Aspen Art Fair”, served as as a preview of the summertime art fair.

  • Following the success of the inaugural gathering at the 2024 Aspen Art Fair, 74tharts and The Fine Art Group were excited to bring this event to London for Frieze week.

    74tharts and The Fine Art Group hosted the second edition of the Women Walking and Talking event, bringing women professionals and art lovers together through activities and art around the world.

    Hosts Becca Hoffman and Anita Heriot hosted an active walking and talking conversation on the art world before attending the exclusive Haegue Yang opening at Hayward Gallery.

  • In the Hotel Jerome Solarium, Aspen-based artist Jody Guralnick painted a live mural over the course of Epicurean Passport weekend.

    Stretching 40 feet wide and measuring 8 feet high, the piece served as a stunning backdrop for guests embarking on their epicurean adventure.

    The live transformation of the space offered a rare opportunity to witness the entire creative process from start to finish.

  • The Aspen Art Fair took place at the Hotel Jerome between July and August. In its first edition, the Fair drew over 3,000 guests and featured an impressive array of world-renowned galleries. T

    his boutique, international art fair combined traditional art fair booths with immersive hotel room installations and unexpected art activations across the venue and location, attracting influential galleries that present top-tier works from established and emerging artists.

  • In June, 74tharts hosted their first global nomadic pop-up, entitled “The Window and the Couch”.

    This bespoke pop-up exhibition was hosted in the Bibliotek of West, a historic economics university in the 9th district.

    The event served as a visual exploration of topics concerning eros and thanatos, dreams and the subconscious, the ego and id, oedipal relationships, and more.

    Alice Stori Liechtenstein, founder of Schloss Hollenegg for Design, examined an alternate timeline in which Freud lived one hundred years later and the artefacts he would have acquired. Asking simple questions such as what kind of couch would his patients have recalled their dreams, The Window and the Couch encouraged artists and visitors to dream a different life.

    Featuring three unique onsite sensory experiences, the pop-up also included panel discussions exploring psychology and art history, surrealist dinners, cake and champagne brunches, and performance art pieces inspired by Freud’s teachings.

  • 74tharts presented the documentary TAKING VENICE, in partnership with Aspen Film.

    A Q&A with the film’s director, Amei Wallach, followed the screening at the historic Aspen Film Isis Theatre in downtown Aspen.

  • The Aspen Art Fair at the Hotel Jerome presented A Place for Us, an expansive group preview exhibition curated by Laura Smith Sweeney of LSS Art Advisory.

    The exhibition, which opened on June 25 featured artworks by 12 artists working in a variety of media, from pulped law textbooks to blown glass.

    The artists, represented by Southern Guild, Patron, Praise Shadows and Perrotin, participated in the Aspen Art Fair.

    Artists

    • Iván Argote

    • Jamal Cyrus

    • Gabriel de la Mora

    • Leslie Hewitt

    • Samuel Levi Jones

    • Caroline Kent

    • Zanele Muholi

    • Jean Shin

    • Yuri Shimojo

    • Stanislaw Trzebinski

    • Liat Yossifor

    • Luyanda Zindela

  • INFLUENCERS the exhibition highlighted the legacies of Louise Bourgeois, Cindy Sherman, Barbara Hepworth, and Carol Rama, whose work continues to influence new generations of artists. Curated by Maya Binkin, the show brought together twenty-one international artists whose pieces reflect themes of identity, influence, and innovation in technique.

    INFLUENCERS transformed Milan's Brera district into a vibrant hub of artistic exploration, seamlessly blending local heritage with global perspectives.