General 2 — 74th arts

“Believing that the world is a small place and that there is a need for boutique, curated and dynamic art events, 74tharts promises to deliver a unique opportunity for connection, community, and commerce along with education and engagement. Our goal is to re-think, re-examine, re-engage, and re-invigorate through our art fair in Aspen and our global nomadic pop-ups - connecting creative communities worldwide. It has been thrilling to receive such support even before making this announcement within our three distinct communities. ”
- Becca Hoffman, Founder

Upcoming

10 – 25 March, 2025 | The Feast | Singapore

The Feast presented by 74tharts in partnership with Joyce Toh, brings audiences on an adventure in which contemporary art, design and gastronomy – and ideas – cohabit and conjoin.

Discover Singapore
15 June – 10 July, 2025 | La Mer | Marseille

Launching June 2025 over a three-week summertime span, La Mer is a signature 74th Arts experience that celebrates the sea in the city that most passionately embodies and embraces it

Visit Marseille
29 July – 2 August, 2025 | Aspen Art Fair | Aspen

In 2025, the Aspen Art Fair returns to the historic Hotel Jerome. A boutique, international art fair combininh traditional art fair booths with immersive hotel room installations and unexpected art activations.

Discover Aspen

Signature Events

October 22 –November 2, 2024 | Milan

INFLUENCERS highlighted the legacies of Louise Bourgeois, Cindy Sherman, Barbara Hepworth, and Carol Rama, while transforming Milan's Brera district into a vibrant hub of artistic exploration.

Revisit Milan
July 29 – August 2, 2024 | The Aspen Art Fair | Aspen

The Aspen Art Fair took place at the Hotel Jerome between July and August. In its first edition, the Fair drew over 3,000 guests and featured an impressive array of world-renowned galleries.

Revisit Aspen
June 4 – 26, 2024 | The Window & the Couch | Vienna

The Window and the Couch, a bespoke pop-up exhibition hosted in the Bibliotek of West, was as a visual exploration of art at the intersection of psychology as inspired by Freud’s teachings.

Revisit Vienna

Past

Following the success of the inaugural gathering at the 2024 Aspen Art Fair, 74tharts and The Fine Art Group were excited to bring this event to London for Frieze week.
74tharts and The Fine Art Group hosted the second edition of the Women Walking and Talking event, bringing women professionals and art lovers together through activities and art around the world.
Hosts Becca Hoffman and Anita Heriot hosted an active walking and talking conversation on the art world before attending the exclusive Haegue Yang opening at Hayward Gallery.

For Women’s History Month, The Aspen Art Fair in collaboration with 74tharts and the Hotel Jerome hosted a pop-up exhibition prominently displayed in the lobby of the Jerome. “Exhibition Highlight: Women of the Aspen Art Fair”, served as as a preview of the summertime art fair.

Art enthusiasts convened at Simon Miccio Gallery for a panel discussion, “Unveiling the Secrets of Investment in Art and Fine Jewelry” in partnership with Here House and the Fine Art Group.
Featured speakers: included Anita Heriot and Kate Waterhouse, moderated by Jonathan Heiglier. The event was a deep dive into the world of luxury assets, combining expertise from the realms of art and fine jewelry, investment, and portfolio management.

74tharts presented the documentary TAKING VENICE, in partnership with Aspen Film.
A Q&A with the film’s director, Amei Wallach, followed the screening at the historic Aspen Film Isis Theatre in downtown Aspen.